# AI Search Engine Optimization

> AI search engine optimization is the umbrella term for improving how your brand appears in AI-powered search, across ChatGPT, Perplexity, Gemini, and Google AI Overviews. It is the plain-English name for the same discipline also called generative engine optimization (GEO) and answer engine optimization (AEO).

- Updated: 2026-05-31
- Canonical: https://geotoolbox.ai/glossary/ai-search-engine-optimization

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GEO, AEO, LLM SEO, and AI search engine optimization are largely interchangeable. Picking a label is a marketing choice, not a strategy.

The work behind all of them is the same: make sure AI crawlers can reach your pages, structure answers so they are easy to extract, and earn consistent mentions across trusted sources. The full guide breaks it down.