# E-E-A-T

> E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness, the qualities Google's Search Quality Rater Guidelines use to judge content. It is not a direct ranking factor, but the signals behind it (first-hand experience and corroborated credibility) are what make content safer to cite, including in AI answers.

- Updated: 2026-06-24
- Canonical: https://geotoolbox.ai/glossary/e-e-a-t

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Google added the extra "E" for Experience in December 2022, emphasizing first-hand knowledge alongside expertise. The framework guides human quality raters, not a single algorithm, so there is no E-E-A-T score to optimize directly.

What it points at is real. Demonstrated experience, a clear author and brand entity, and trust signals corroborated off your own site are the same things that help AI engines decide who is credible enough to quote.