How AI Search Works
Also: chunking, content chunks
Content chunking is structuring a page into self-contained units, each making sense on its own, so AI systems can retrieve and cite a single passage cleanly. Engines pull chunks, not whole pages, so a section that stands alone without 'as mentioned above' is far easier to quote.
Updated
Because retrieval works at the passage level, dangling references and buried answers hurt you. Each section should open with its point and hold together if lifted out of context.
Good chunking overlaps with answer-first writing: a clear heading, a direct answer underneath, then supporting detail.
Go deeper
How to Optimize for AI Search