You earned the coverage. Can you prove it's still working?

The reporting gap

Your client asks the question every PR retainer eventually faces: “What did all this coverage actually do?” You can list the placements — but you can't say which are still live, which Google still indexes, or whether any of them show up when someone asks ChatGPT or Perplexity about the brand.

PR Coverage Tracker turns that pile of placement URLs into a living scorecard: live-or-dead, indexed-or-not, on-message-or-drifted, and cited-by-AI-or-invisible — for every piece of coverage you earned.

Honest measurement, not vanity metrics

• A block is not a dead link

  When a publisher's WAF blocks our check, we say so — and confirm the page still exists via Google indexing. We never report live coverage as dead. Your client never gets a false alarm.

• Co-occurrence, not causation

  We show that AI engines cite a placement for your prompts. We never claim the placement caused the citation. The data stays precise about exactly what it proves.

• Built on real citations

  Attribution reads your live Tracker scans — the actual sources AI engines cited across all seven engines. No scraped guesses, no invented numbers.

• Billable with confidence

  Every check is metered transparently, with a cost estimate before it runs and unprocessed URLs refunded — so reselling it to a client is clean.

Own-site versus third-party media is split out, so you can show a client exactly which earned placements — not just their own pages — are doing the work in AI answers.

• 01What does PR Coverage Tracker actually do?

  Upload the media coverage you earned for a brand. It checks each placement is still live, indexed in Google, and still mentions the brand — then cross-references your placements against the sources AI engines cite for that brand's tracked prompts. The result: you can see exactly which of your coverage shows up in AI answers, plus any media AI cites that you're not yet tracking.
• 02How is this different from media monitoring like Meltwater?

  Media monitoring tells you a mention happened. PR Coverage Tracker tells you whether that placement is still live, still indexed, still on-message — and, uniquely, whether AI engines cite it when buyers ask about your client. It's built for proving PR ROI in AI search, not just logging mentions.
• 03Does it claim my coverage “caused” an AI citation?

  No. The attribution is co-occurrence: “AI engines cite this publication for your prompts.” We never claim a placement caused a citation — that would be dishonest, and PR teams get asked hard questions. The data is precise about exactly what it proves.
• 04What about paywalled or blocked publishers?

  Major outlets often block automated checks with a WAF (a 403). We never report that as a dead link — we flag it as “blocked” and confirm the page still exists by checking Google indexing instead. A real 404 is marked dead; a block is not. That distinction is the difference between an honest report and a false alarm to your client.
• 05How does the Google index check work?

  For each placement we run a site: query against Google in the brand's market and check whether the exact URL appears in the results. It confirms the page is discoverable — and doubles as proof-of-life for publishers that block our direct check.
• 06Which plans include it?

  PR Coverage Tracker is available on the Scale and Enterprise plans.
• 07How much does a check cost?

  It's metered in credits, with a cost estimate shown before you run it and any unprocessed URLs refunded. A full check of a few hundred placements with Google verification is a few dollars' worth of credits — cheap enough to re-run monthly for month-over-month ROI proof.