You earned the coverage. Can you prove it's still working?

The reporting gap

Your client asks the question every PR retainer eventually faces: “What did all this coverage actually do?” You can list the placements. What you can't say, with a spreadsheet and a link checker, is which are still live, which Google still indexes, whether they still mention the brand, or whether any of them show up when someone asks ChatGPT or Perplexity about the brand.

PR Coverage Tracker turns that pile of placement URLs into a living scorecard: live-or-dead, indexed-or-not, on-message-or-drifted, and cited-by-AI-or-invisible, for every piece of coverage you earned.

Honest measurement, or it's worthless

• A block is not a dead link

  Major outlets block automated checks with a WAF. We never report that as dead; it's flagged 'blocked' and confirmed via Google indexing instead, because the page still existing is what matters. A real 404 is marked dead. That distinction is the difference between an honest report and a false alarm to your client.

• Co-occurrence, not causation

  We show that AI engines cite a placement for your prompts. We never claim the placement caused the citation. That claim would be dishonest, and it wouldn't survive a smart client's follow-up question.

• Real citations, not scraped guesses

  Attribution reads your live Tracker scans, the actual sources AI engines cited across all eight engines. No scraped guesses, no invented numbers.

• Billable with confidence

  Every check is metered transparently, with a cost estimate before it runs and unprocessed URLs refunded, so reselling it to a client is clean.

Own-site versus third-party media is split out, so you can show a client exactly which earned placements, not just their own pages, are doing the work in AI answers.

• 01What does PR Coverage Tracker actually do?

  Upload the media coverage you earned for a brand. It checks each placement is still live, indexed in Google, and still mentions the brand, then cross-references your placements against the sources AI engines cite for that brand's tracked prompts. You see exactly which coverage shows up in AI answers, plus any media AI cites that you're not yet tracking.
• 02How is this different from media monitoring like Meltwater?

  Media monitoring tells you a mention happened. PR Coverage Tracker tells you whether that placement is still live, still indexed, still on-message, and whether AI engines cite it when buyers ask about your client. It measures whether the coverage is working, not whether it existed.
• 03Does it claim my coverage caused an AI citation?

  No. The attribution is co-occurrence: AI engines cite this publication for your prompts. We never claim a placement caused a citation, because that would be dishonest and it wouldn't survive a client's follow-up question. The data is precise about exactly what it proves.
• 04What happens with paywalled or WAF-blocked publishers?

  They're flagged 'blocked,' never 'dead,' and confirmed via a Google index check: a site: query in the brand's market verifying the exact URL still appears. A genuine 404 is the only thing marked dead.
• 05How does the Google index check work?

  For each placement we run a site: query against Google in the brand's market and check whether the exact URL appears. It confirms the page is discoverable, and doubles as proof-of-life for publishers that block the direct check.
• 06Which plans include it?

  PR Coverage Tracker is available on the Scale and Enterprise plans.
• 07How much does a check cost?

  It's metered in credits, with a cost estimate shown before you run it and any unprocessed URLs refunded. A full check of a few hundred placements with Google verification is a few dollars' worth of credits, cheap enough to re-run monthly for month-over-month ROI proof.