GEO Concepts
Also: entity optimization
Entity SEO is optimizing around clearly-defined entities (your brand, people, products, and concepts) and the relationships between them, rather than around keyword strings. It helps search and AI engines recognize who you are and connect facts to you, which makes you safer to cite.
Updated
AI engines reason about entities, not just text. Stating plainly who you are and what you do, and being described consistently across the web, strengthens your entity and your odds of being cited accurately.
Entity SEO feeds the knowledge graph: the clearer and more consistent your entity, the more confidently an engine can attribute a claim to you.
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How to Optimize for AI Search