GEO Concepts
Also: schema markup, structured data, JSON-LD
Schema markup is code, usually JSON-LD using the schema.org vocabulary, that labels what the content on a page means so machines can parse it. It does not force AI citations, and Google says no special schema is required for AI features, but it helps engines understand your entities and content.
Updated
Treat schema as housekeeping that aids parsing, not a growth hack. Types like Article, FAQPage, Organization, and DefinedTerm help engines disambiguate your pages and brand.
Clarity in the prose still does more than markup. Schema supports machine understanding; it does not substitute for being the clearest answer.
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How to Optimize for AI SearchRelated terms