GEO Concepts
Also: AI SEO, AI search optimization
AI search engine optimization is the umbrella term for improving how your brand appears in AI-powered search, across ChatGPT, Perplexity, Gemini, and Google AI Overviews. It is the plain-English name for the same discipline also called generative engine optimization (GEO) and answer engine optimization (AEO).
Updated
GEO, AEO, LLM SEO, and AI search engine optimization are largely interchangeable. Picking a label is a marketing choice, not a strategy.
The work behind all of them is the same: make sure AI crawlers can reach your pages, structure answers so they are easy to extract, and earn consistent mentions across trusted sources. The full guide breaks it down.