Profound pricing no longer includes a paid self-serve plan for brands. As of October 14, 2026, its pricing page offers brands a free Trial (50 prompts run daily for 7 days on ChatGPT, Gemini and Google AI Overviews) and a custom-priced Enterprise plan.
The only published dollar figures now sit on the agency tab: Agency Growth costs $99 a month plus $399 a month for each full client workspace. The $99 Starter and $399 Growth brand plans that many reviews still quote were withdrawn in mid-September 2026.
One disclosure first: we make geotoolbox, a competitor in this category, so weigh our framing accordingly. Every Profound price below comes from Profound's own pricing page, checked on the date shown, unless we say it is a third-party estimate.
Profound Pricing: How Much Does Profound Cost Today?
Profound splits its pricing page into a "For brands" tab and a "For agencies" tab. The table shows what each listed when we checked it on October 14, 2026.
| Plan | Price | Engines and key limits | Who it is for |
|---|---|---|---|
| Trial (brands) | Free | 50 prompts run daily for 7 days; ChatGPT, Gemini, Google AI Overviews; limited AI Marketer credits; no history, exports or API | Brands that want a look before booking a demo |
| Enterprise (brands) | Custom (one competing vendor estimates ~$2,000-$5,000+/mo) | Up to 9 answer engines; tailored prompt plan; all-time history; CSV/JSON exports; API; SSO/SAML and SOC 2 | Any brand that wants to keep using Profound after the trial |
| Agency Growth | $99/mo base + $399/mo per full client workspace | 10 pitch workspaces a month; each client workspace tracks 100 prompts daily on ChatGPT, Perplexity and Google AI Overviews with 400 agent credits a month; 5 agency seats; no API | Agencies pitching prospects and running a handful of clients |
| Agency Enterprise | Custom | Tailored client and trial workspaces; dedicated agency partner; premium Slack support; API | Large agencies and networks |
Read that table from a brand's point of view and the practical price of Profound is simple: free for a week, then whatever the Enterprise quote says.
Enterprise has no published price. Maintouch, a competing AI-visibility vendor, estimates $2,000 to $5,000 or more a month "based on known customer contracts," so treat that as a rough anchor, not a quote. The pricing page routes Enterprise to "Get a Demo," so the price is set in the sales conversation.
What Changed: From $99 Self-Serve to Trial or Enterprise
Profound's pricing has changed shape several times in 2026, which is why search results and AI answers still disagree. The dated sequence:
Until June 2026 the pricing page showed a tier matrix with no dollar amounts (it was still unpriced on June 10), and reviewers circulated their own figures.
On June 11, 2026, prices appeared for its self-serve brand plans: Starter at $99 a month (ChatGPT only, 50 prompts) and Growth at $399 a month (ChatGPT, Perplexity and Google AI Overviews). The agency tab already listed Agency Growth at $99 a month plus add-ons.
An archived copy of the page shows both brand plans were still listed on September 14, 2026.
On September 15, 2026, Profound announced a $180 million Series D at a $1.8 billion valuation and repositioned the product around an "AI Marketer," an agent that researches, writes and reports for marketing teams. By September 17, Trakkr, a competing tracker, was reporting that Starter and Growth had disappeared from the brand tab. When we checked on September 26 and again on September 28, the brand tab showed only Trial and Enterprise, and the pricing page opened with the line "Meet your AI Marketer."
So if a review, a video or an AI answer tells you Profound starts at $99 for brands, it is describing Profound before mid-September. The $99 you still see on the page is the Agency Growth base fee, which was listed alongside Starter all along.
You may also meet older figures. The $82.50 and $332.50 prices were the billed-yearly equivalents of the old $99 Starter and $399 Growth. A $499 "Lite" plan and a $1,499 Agency Growth plan came from an older Profound blog roundup, not the pricing page, and that roundup no longer lists them; the pricing FAQ still asked "Should I use Lite or Enterprise?" as late as September 14. None of them is a current price.
The Free Trial: What 7 Days Actually Gets You
The Trial is the only way a brand can use Profound without a sales call, so it is worth knowing exactly what it covers. Per the pricing page and its FAQ:
- Prompts: 50 unique prompts, run daily for 7 days.
- Engines: ChatGPT, Gemini and Google AI Overviews. On the brand side, Perplexity, Claude, Copilot and the rest are Enterprise-only.
- Prompt choice: none. Trial users get a recommended prompt set for their industry and cannot edit it.
- Credits: "limited" AI Marketer credits, with no number published.
- Data: one language, one region, no saved history, no CSV or JSON exports, no API.
- Seats: unlimited.
At least one mid-September review (Trakkr, updated September 17) describes a smaller trial, 10 prompts run once on ChatGPT only. Profound's own page describes the larger version above as of October 14, so either the trial grew or that review captured a different variant. Either way, check the page on the day you sign up.
The fixed prompt set is the limit that matters most. During the Trial you cannot choose or check the prompts yourself, so you are measured on Profound's recommended set rather than on prompts you picked. Treat the Trial as a product demo you can click through yourself, then decide whether the Enterprise conversation is worth having.
Agency Growth: $99 a Month Plus $399 per Client
Agencies are the one group that can still buy Profound self-serve. Agency Growth is listed at $99 a month plus add-ons, and the add-ons are where the real cost sits.
The $99 base buys agency mode, consolidated billing, 5 agency seats, email support and 10 pitch workspaces a month. A pitch workspace is a lightweight 7-day audit for a prospect, with an option to extend: 25 prompts, run daily on ChatGPT, Perplexity and Google AI Overviews. It is built for sales, not for running a client.
Running a client needs a full client workspace at $399 a month each. Each one tracks 100 prompts daily on ChatGPT, Perplexity and Google AI Overviews, keeps all-time history, exports CSV or JSON, and comes with 400 agent credits a month and 4 opportunities a week. A second add-on sells five more trial workspaces for $199 a month. There is no API on Agency Growth; that is an Agency Enterprise feature.
| Clients on Profound | Monthly cost on Agency Growth | Effective cost per client |
|---|---|---|
| 1 | $498 ($99 + $399) | $498 |
| 5 | $2,094 ($99 + 5 × $399) | ~$419 |
| 10 | $4,089 ($99 + 10 × $399) | ~$409 |
The per-client figure barely moves with scale, because the $399 workspace is the unit price and the $99 base is small next to it. If you are pricing an AI-visibility retainer, build it on roughly $400 of tool cost per client per month, before your team's time.
What Profound's Credits Meter
Profound's agent features, now branded as the AI Marketer, run on credits. The pricing FAQ says each agent run consumes credits "relative to its complexity," so a simple single-step agent costs less than a multi-step one, and the platform shows an estimated credit cost before a run and the actual cost after it.
Only one allowance is published: 400 credits a month per client workspace on Agency Growth. The Trial comes with a limited, unnumbered amount, and anything beyond the published thresholds requires an Enterprise package. If you go over, the account can be set to bill overage or pause usage, a choice you make with Profound's account team.
The practical question for any buyer is how many credits a typical agent run consumes, because the page does not say. Ask for that number in the demo, alongside the credit allowance, before you compare Profound's quote with anything else.
Enterprise: What the Custom Quote Includes
Most of what Profound is known for lives in Enterprise. The pricing page lists up to 9 tracked answer engines: ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.
Enterprise also adds a tailored prompt plan with prompts you can edit, all-time history, exports, an API, ChatGPT Shopping visibility, SSO/SAML with SOC 2 compliance, and support options up to a dedicated specialist with a 24-hour SLA. The proprietary Prompt Volumes data, which shows what people ask AI engines, is limited to 5 searches on the Trial and custom on Enterprise.
Some technical questions are worth settling in the demo. First, Agent Analytics, the AI-bot and AI-referral traffic view on every plan, runs through integrations: the listed options are Akamai, AWS, Cloudflare, Fastly, Google Cloud Platform, Netlify, Vercel, WordPress and Google Analytics, while Agency Growth lists Google Analytics only. Confirm support for your own stack.
Second, ask how far the Google Analytics integration goes toward tying AI referrals to revenue.
Is Profound Worth the Price?
For the right buyer, yes. Profound is one of the best-funded tools in the category. It raised $96 million at a $1 billion valuation in February 2026, then the $180 million Series D at $1.8 billion under seven months later, and says it serves more than 1,000 enterprise brands, including more than a third of the Fortune 100 and 16% of the Fortune 500.
If you are a large brand with an analyst to run it, a need for 9-engine coverage and Profound's Prompt Volumes data, and a procurement team that requires SOC 2, the Enterprise price buys something real.
For most other buyers, the September change made the decision harder. A small team that used to start at $99 now has no paid self-serve path: a week of fixed prompts, then a sales process built for custom contracts. The product is also moving from tracking toward an AI marketing assistant, so if tracking is the only job you need done, ask whether the quote bundles AI Marketer credits you will not use.
A more useful comparison than sticker price is cost per prompt run. A $399 client workspace runs 100 prompts daily across ChatGPT, Perplexity and Google AI Overviews: roughly $4 per tracked prompt a month, or about 13 cents per daily run (about 17 cents with the $99 base for a single client).
Weekly trackers look cheaper per prompt but run far less often. Our own Starter's 50 weekly prompts work out to roughly 46 cents a run. Run the same division on any quote you get before you compare tools.
| Profound is worth it if... | A cheaper tool is the better call if... |
|---|---|
| You are a large brand with a dedicated analyst to run it | You are an SMB without someone to own the data |
| You need prompt-volume data and 9-engine coverage | You mainly need to track ChatGPT, Perplexity and AI Overviews and act on what you find |
| A custom contract fits the budget | You want a price you can see before you talk to sales |
| You are an agency and about $400 per client fits your retainer | Your clients' budgets cannot carry $400 a month in tooling each |
If the real question is whether to run this in-house at all, weigh agency versus software first.
Cheaper Profound Alternatives, in Brief
If the missing paid self-serve plan is the problem, the tracking job is well served with published prices. As of September 28, 2026, Otterly's Lite plan is $29 a month and Peec AI's Starter is €85 a month. We cover the full field, organized by the job you are hiring for, in our guide to Profound alternatives, and the broader market in our AI visibility tools roundup and our AEO tools guide.
geotoolbox, which is ours, belongs in that tier too. Our Starter plan is $99 a month ($79 a month billed annually, $948 a year, with a 7-day free trial). It tracks 50 prompts on ChatGPT, Perplexity and Google AI Overviews, the same engines as a Profound client workspace, but scanned weekly rather than daily and with 180 days of history.
Tracking draws on a shared monthly credit pool (12,000 credits on Starter) and scans pause if it runs out; the trial needs a card and runs on a quarter of the plan's monthly credits. Higher tiers reach all 8 engines we support.
It also checks whether AI crawlers can reach your pages at all before you measure share of voice. What we lack: there is no prompt-volume dataset, no SOC 2 report, and SSO/SAML only on our Enterprise plan. If procurement requires SOC 2, Profound Enterprise is the safer pick.
Frequently Asked Questions
How much does Profound cost?
As of October 14, 2026, brands get a free 7-day Trial, then a custom-priced Enterprise plan (one competing vendor estimates $2,000 to $5,000 or more a month). Agencies can buy Agency Growth at $99 a month plus $399 a month per client workspace.
Does Profound have public pricing?
Only for agencies. Agency Growth is listed at $99 a month plus $399 a month per client workspace. Brands see a free Trial and a custom Enterprise plan with no published price.
Does Profound pricing scale by prompts or seats?
Profound does not say how Enterprise quotes are built. The published parts point to prompts, engines and agent credits, and for agencies to client workspaces, rather than seats: the Trial and Enterprise plans both include unlimited seats, and Agency Growth includes 5 agency seats.
Is Profound worth it for a small business?
In our view, usually not. Without a paid self-serve brand plan, a small business goes from a one-week trial straight to an enterprise sales process, and Profound's depth pays off most when someone has time to work the data. A tool with a published price and a short list of actions is usually the better fit until there is an analyst to feed.
Before You Pay for Profound
Agencies can see Profound's price: about $400 per client per month. Brands cannot: a free week, then a quote. If you are a brand, go into that demo with the estimate above as a rough anchor, and ask for the numbers the page leaves out, including how many credits a typical agent run uses and which engines your quote covers.
Before you book it, do two cheap things. Compare the Profound alternatives that publish their prices, and run geotoolbox's free AI readiness check to catch robots.txt and crawler-policy blocks that can keep AI crawlers away from your pages.
Sources
- Profound pricing page - vendor (primary evidence: brand Trial and Enterprise, Agency Growth $99 base and $399 client workspace, credits FAQ; checked 2026-09-26, 2026-09-28 and 2026-10-14; the page is JavaScript-rendered, so simple fetches may show stale content) -
tryprofound.com/pricing - Profound pricing page, archived 2026-09-14 - Internet Archive (Starter $99 and Growth $399 brand plans still listed; FAQ still asks "Should I use Lite or Enterprise?") -
web.archive.org/web/20260914175614/https://www.tryprofound.com/pricing - Profound Raises $180M Series D at $1.8B Valuation - GlobeNewswire, September 15, 2026 (funding, AI Marketer, customer counts) -
globenewswire.com/news-release/2026/09/15/3362180/0/en/profound-raises-180m-series-d-at-1-8b-valuation-to-build-the-ai-platform-for-marketing-teams.html - As AI Threatens Search, Profound Raises $96 Million - Fortune, February 24, 2026 (Series C at a $1 billion valuation) -
fortune.com/2026/02/24/exclusive-as-ai-threatens-search-profound-raises-96-million-to-help-brands-stay-visible - Profound Pricing (September 2026) - Trakkr, updated September 17, 2026 (a competing tracker's report of the mid-September change and trial terms) -
trakkr.ai/reviews/profound-review/pricing - Profound Pricing Review September 2026 - Maintouch, a competing vendor, updated September 25, 2026 (Enterprise $2,000-$5,000+ estimate) -
maintouch.com/blogs/profound-ai-pricing - Peec AI pricing - vendor, checked 2026-09-28 -
peec.ai/pricing - OtterlyAI pricing - vendor, checked 2026-09-28 -
otterly.ai/pricing