Author
Samy Ben Sadok
Founder, GEO ToolboxBarcelona, Spain
Samy Ben Sadok is the founder of GEO Toolbox and an SEO and growth strategist with over a decade of experience, having led more than 150 projects across some of the most competitive industries, including crypto and CBD. Based in Barcelona, he hosts the Collaborator.pro podcast and writes GEO Toolbox's research on generative engine optimization and getting brands cited in AI search engines like ChatGPT, Perplexity, and Google AI Overviews.
Articles by Samy
12 articles
AI Hallucinations: Why AI Gets Your Brand Wrong & How to Fix It
AI tools confidently state false facts about brands. Here's why AI hallucinates about your company, how to find it, and how to reduce and correct it.
Best Generative Engine Optimization (GEO) Tools in 2026
The best generative engine optimization (GEO) tools in 2026, grouped by what they do: AI visibility tracking, SEO add-ons, free graders, and reachability.
Entity SEO & the Knowledge Graph: How AI Engines Understand Your Brand
Entity SEO makes search and AI engines resolve your brand to one clear entity in the knowledge graph, so they recognize and cite you correctly. Here's how.
How to Get Cited in Google AI Overviews
How to get your pages cited in Google AI Overviews: why ranking #1 isn't enough, what Google officially says, the citability checklist, and how to measure it.
How to Optimize for AI Search: A Step-by-Step Playbook
How to optimize for AI search, step by step: confirm AI bots can reach your pages, restructure for extraction, add citable substance, and measure citations.
Perplexity SEO: How to Get Cited in Perplexity
Perplexity SEO means getting cited in an answer engine that shows its sources. How Perplexity picks sources, allowing PerplexityBot, and the Publishers Program.
SEO for ChatGPT: How to Get Cited in ChatGPT Search
SEO for ChatGPT means getting cited in ChatGPT's search answers. How it picks sources, which crawlers to allow, and how to appear, per OpenAI's docs.
What Is Generative Engine Optimization (GEO)?
What generative engine optimization (GEO) is, how it gets your brand cited in ChatGPT, Perplexity, and Google AI Overviews, what's hype, and where to start.
Research workspace timestamp — 2026-05-17 (post Wave 20 expansion)
Third cryptographic timestamp record of the same research workspace, anchoring the V8 Wave 20 expanded state. SHA-256 hash of a manifest covering 16,349 files.
How Does AI Search Work? A Plain-English Breakdown
AI search engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews don't return a list of links. They read your question, search the web, pick a few good sources, and write a grounded answer. Here's how each step actually works.
Research workspace timestamp — 2026-05-13 (expanded, final)
Second cryptographic timestamp record of the same research workspace, anchoring an expanded state. SHA-256 hash of a manifest covering 11,327 files.
Research workspace timestamp — 2026-05-13
Cryptographic timestamp record of an active research workspace as of 2026-05-13. SHA-256 hash of a manifest covering 3,232 files.