Tools & Tracking
ChatGPT vs Perplexity: How Each Finds and Cites Sources
ChatGPT vs Perplexity, compared on what matters for visibility: how each retrieves, ranks, and cites sources, and how to get your brand into both answers.
GEO Toolbox · Blog
Playbooks for getting cited by AI.
Research, tactics, and honest takes on generative engine optimization, AI visibility, and the future of search.
163 articles and counting.
Page 12 of 14
Articles
Comparisons
Profound Pricing 2026: Trial, Enterprise and Agency Costs
Profound pricing, checked September 28, 2026: brands get a free 7-day Trial or a custom Enterprise plan; agencies pay $99/mo plus $399 per client workspace.
GEO Fundamentals
Answer Engine Optimization Best Practices: A 2026 Checklist
Answer engine optimization best practices for 2026, as a checklist you can audit a page against. Each practice marked tested or claimed, reachability first.
Crawlers & Agents
Agentic Browsers Are Here: Is Your Site Agent-Ready?
Perplexity's Comet, Gemini in Chrome, and ChatGPT's own agentic mode now navigate and buy on your site for users. Here's what breaks, how to make your website agent-ready, and how to check.
Tools & Tracking
AI Share of Voice: How to Measure Your Slice of AI Answers
AI share of voice is your slice of brand mentions in AI answers vs competitors. How to calculate it, what counts as good, and why the denominator is the catch.
Tools & Tracking
What Is an AI Visibility Score (and How It's Calculated)
An AI visibility score rates how often AI engines mention your brand, 0-100. What it measures, how it's calculated, what counts as good, and why tools disagree.
Comparisons
GEO Services vs Software: Hire an Agency or Use a Tool?
Compare GEO services vs software: what a generative engine optimization agency does, what GEO tools cost, and how to choose between hiring out and DIY in 2026.
Crawlers & Agents
GPTBot: What It Crawls and How to Allow or Block It
GPTBot is OpenAI's training crawler. What it crawls, how to allow or block it in robots.txt, and why blocking GPTBot does not remove you from ChatGPT search.
Crawlers & Agents
llms.txt: What It Is and Whether It's Actually Worth It
llms.txt is suddenly everywhere. The honest, evidence-backed answer to what it is, what Google actually says about it, and whether your site needs one.
Crawlers & Agents
AI Crawlers: The List of AI Bots & How to Control Them
AI crawlers fetch your pages for ChatGPT, Claude, Perplexity, and Google. The list of every major AI bot, what each does, and how to control it in robots.txt.
GEO Fundamentals
AI Content Optimization: Writing Pages LLMs Cite (2026)
AI content optimization, the writing-craft version: structure sentences, frame data, and add the originality that gets a page cited by ChatGPT and Perplexity.
Tools & Tracking
AI Overview Tracker: Tools, Free Methods, and What They Miss
Track Google's AI Overviews in 2026: the metrics that matter, free methods, the best AI Overview trackers compared, plus AI Mode and the check most tools miss.