Tools & Tracking
How to Get Cited in Google AI Overviews
How to get your pages cited in Google AI Overviews: why ranking #1 isn't enough, what Google officially says, the citability checklist, and how to measure it.
GEO Toolbox · Blog
Playbooks for getting cited by AI.
Research, tactics, and honest takes on generative engine optimization, AI visibility, and the future of search.
163 articles and counting.
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Articles
GEO Fundamentals
How to Optimize for AI Search: A Step-by-Step Playbook
How to optimize for AI search, step by step: confirm AI bots can reach your pages, restructure for extraction, add citable substance, and measure citations.
AI Engines
Perplexity SEO: How to Get Cited in Perplexity
Perplexity SEO means getting cited in an answer engine that shows its sources. How Perplexity picks sources, allowing PerplexityBot, and the Publishers Program.
AI Engines
SEO for ChatGPT: How to Get Cited in ChatGPT Search
SEO for ChatGPT means getting cited in ChatGPT's search answers. How it picks sources, which crawlers to allow, and how to appear, per OpenAI's own docs.
GEO Fundamentals
What Is Generative Engine Optimization (GEO)?
Generative engine optimization (GEO), also called AI search engine optimization, gets your brand cited in ChatGPT, Perplexity, and Google AI Overviews.
GEO Fundamentals
How Does AI Search Work? A Plain-English Breakdown
ChatGPT, Perplexity, Gemini, and Google AI Overviews all run the same four-step loop: read the question, search, pick sources, write a cited answer.