AI Engines
What Is GLM 5.3? China's Open-Weight Coding Model, and Your Visibility
What is GLM 5.3? Z.ai's open-weight coding and cyber model explained: the post-training story, honest benchmarks, the license change, and your AI visibility.
GEO Toolbox · Blog
Playbooks for getting cited by AI.
Research, tactics, and honest takes on generative engine optimization, AI visibility, and the future of search.
163 articles and counting.
Page 3 of 14
Articles
Comparisons
Ahrefs Alternatives (2026): The Honest, Job-Based List
The best Ahrefs alternatives for 2026, by job: broadest all-in-one, keyword research, backlinks, content, and AI-visibility tracking. Prices checked September 2026.
Comparisons
Semrush Alternatives (2026): The Honest, Job-Based List
The best Semrush alternatives for 2026, picked by job: cheaper all-in-one, keyword research, backlinks, PPC, local, and AI-visibility tracking.
GEO Fundamentals
AI SEO: What It Actually Means (and How to Do It in 2026)
AI SEO means two different things: using AI to do SEO faster, and optimizing to get cited by AI search. Here's the breakdown, with 2026 data.
GEO Fundamentals
Is SEO Dead in 2026? What the Data Actually Says
Is SEO dead in 2026? No - but 'rank #1, get the click' is. The data on AI Overviews, zero-click search, and what actually gets you cited.
GEO Fundamentals
Topical Authority: How It Actually Works for Google and AI Search
Topical authority is how search and AI engines learn to treat your site as the expert on a subject. Here is how it really works, and whether AI search cares.
AI Engines
What Is Meta AI? The Assistant, the Muse Models, and Why It Matters
What is Meta AI? A current guide to Meta's free assistant: the Llama-to-Muse Spark switch, where it runs, Meta AI vs ChatGPT, privacy, and AI visibility.
GEO Fundamentals
Zero-Click Searches: The Real Numbers and What Still Works in 2026
Zero-click searches now end ~68% of US Google queries. Here is what that number really means, why rankings hold while traffic falls, and the levers that still work.
AI Engines
ChatGPT Ads: How They Work, What They Cost, and Who Sees Them
ChatGPT ads are live for Free and Go users. How they work, who sees them, what advertisers pay, and what they mean for your organic AI visibility.
GEO Fundamentals
LLM SEO: What It Is, What's Different, and How to Do It (2026)
LLM SEO means getting your brand cited by ChatGPT, Claude, and Perplexity. What changes vs traditional SEO, what Google says to skip, and how to do it.
GEO Fundamentals
Semantic SEO: How to Write for Meaning, Not Keyword Strings
Semantic SEO means optimizing for topics, entities, and meaning instead of exact-match keywords. Here's the retrieval mechanism behind it and how to do it.
Comparisons
GEO vs SEO: How to Split Your Budget Between Search and AI
GEO vs SEO (and SEO vs GEO): what each optimizes for, when traditional SEO still wins, how to split the budget between them, and when to migrate to GEO.