GEO Toolbox · Blog
Playbooks for getting cited by AI.
Research, tactics, and honest takes on generative engine optimization, AI visibility, and the future of search.137 articles and counting.
How AI Works articles
15 totalHow AI Models Actually Think (What's Really Going On Inside)
Not autocomplete, not a conscious mind. How AI models actually think inside: next-token prediction, the concepts they build, and what new interpretability research reveals about an LLM.
What Is Claude AI? Anthropic's AI Assistant, Explained
What is Claude AI? Anthropic's assistant explained: the models (Haiku, Sonnet, Opus, Fable 5), pricing, limits, privacy, and what it means for your brand.
Google AI Mode SEO: How to Get Cited and Track It
How Google AI Mode picks and cites pages, what actually changes for SEO, how to measure visibility Search Console barely breaks out, and what you can control.
What Is Query Fan-Out? How AI Search Turns One Question Into Many
Query fan-out is how AI search splits one question into many parallel sub-queries. What Google documents, which engines do it, and what it means for citations.
What Is Temperature in AI? Why You Get Different Answers
What is temperature in AI? The real mechanism behind why ChatGPT and other LLMs give a different answer every time, and what that variance means for your brand.
How Does Claude Work? An Honest Look Under the Hood
How does Claude work? The honest mechanism: the transformer, Constitutional AI, what interpretability found, and why even its self-explanation is a guess.
How Does ChatGPT Actually Work? The Transformer, in Plain English
How does ChatGPT work? The honest mechanism: tokens, embeddings, attention, and next-token prediction, and what each step means for your AI visibility.
What Are Tokens in AI? Why ChatGPT Miscounts Strawberry
What are tokens in AI? The chunks models read instead of words, why they make ChatGPT miscount letters, and what tokenization means for AI visibility.
What Is RAG (Retrieval-Augmented Generation)?
RAG (retrieval-augmented generation) is the engine behind AI search. What it is, how it works, and how to be the content that gets retrieved and cited.
Content Chunking: What It Means and What Google Says to Skip
Content chunking is a real RAG-pipeline concept and a shaky SEO tactic. What Google's AI guide says to skip, and what page structure still earns citations.
What Are Vector Embeddings? How They Shape What AI Search Cites
Vector embeddings explained for SEOs: how AI search engines turn content into vectors, retrieve passages by similarity, and what you can actually optimize.