GEO Toolbox · Blog
Playbooks for getting cited by AI.
Research, tactics, and honest takes on generative engine optimization, AI visibility, and the future of search.95 articles and counting.
Comparisons articles
14 totalGrok vs Gemini: Which Is Better? An Honest Comparison (2026)
Grok vs Gemini, compared for July 2026: current models, pricing, real-time data, coding, image and video, and which engine actually ends up citing your brand.
Gemini vs ChatGPT: Which Is Better? Honest Comparison (July 2026)
Gemini vs ChatGPT, honestly compared and current to July 2026: models, pricing, context, coding, privacy, and which engine actually ends up citing your brand.
Grok vs ChatGPT: Which Is Better? Honest Comparison (July 2026)
Grok vs ChatGPT, compared honestly and current to July 2026: real-time data, coding, writing, context, safety, pricing, and which AI to optimize your brand for.
Grok vs Claude: Which Is Better? An Honest Comparison (July 2026)
Grok vs Claude, compared honestly and current to July 2026: real-time data, coding, writing, context, safety, pricing, and which AI to optimize your brand for.
What Is Grok? Elon Musk's xAI Chatbot, Explained
What is Grok? A current guide to xAI's chatbot: who makes it, the models, pricing, Grok vs ChatGPT, the controversies, and what it means for your brand.
Claude vs ChatGPT: Which Is Better? An Honest Look Under the Hood
Claude vs ChatGPT, compared honestly: how each is built, how they search and cite the web, who wins which task, and which one to show up in. June 2026.
Profound Pricing: What It Costs in 2026 (and Is It Worth It)
Profound pricing reconciled tier by tier: the $99 Starter, $399 Growth, and custom enterprise plans, the June 2026 shift to public prices, and whether it is worth it.
GEO Services vs Software: Hire an Agency or Use a Tool?
Compare GEO services vs software: what a generative engine optimization agency does, what GEO tools cost, and how to choose between hiring out and DIY in 2026.
Best AEO Tools (2026): An Honest, Job-Based Guide
The best AEO tools in 2026, by the job you need: track brand mentions, monitor citations, optimize to be cited, or check that answer engines can reach you.
Profound Alternatives: Choosing an AI Visibility Tool (2026)
Profound alternatives for 2026, chosen by the job you need done: budget tracking, SEO-suite add-ons, action tools, or whether AI can even reach your pages.