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Playbooks for getting cited by AI.
Research, tactics, and honest takes on generative engine optimization, AI visibility, and the future of search.137 articles and counting.
Crawlers & Agents articles
16 totalClaude Code Context Window: What It Is and Why It Controls Costs
What the Claude Code context window is, how big it gets (200K vs 1M), what fills it, and how to read the /context meter before it degrades your output.
How to Reduce Claude Code Token Costs (and Why They Add Up Fast)
Claude Code burns tokens fast because it re-reads your whole context on every step. Here is the mechanism, plus the highest-impact ways to cut your token bill.
Claude Pricing in 2026: Plans, API Costs, and Is It Worth It?
Every Claude price for August 2026: Free, Pro, Max, Team, Enterprise, and API costs for Opus 5, Sonnet 5, Haiku 4.5, and Fable 5, plus which plan is worth it.
Perplexity Comet: What It Does, Costs, and Risks (2026)
Perplexity's AI browser is free, genuinely useful for research, and not safe to hand your inbox. What Comet does, what it costs, and how its agent hits your site.
What Is Perplexity? The AI Answer Engine, Explained
What is Perplexity AI? A current guide to the answer engine: who owns it, Comet, pricing, Perplexity vs ChatGPT, accuracy, and what it means for your brand.
Agentic Commerce: Will AI Agents Recommend Your Brand?
Agentic commerce in 2026: how AI agents find, judge, and recommend brands, what's live after the ChatGPT Instant Checkout pullback, and how to check yours.
What Is x402? Coinbase's Payment Protocol for AI Agents
x402 lets AI agents pay in stablecoins over HTTP. What it is, how the 402 handshake works, whether it's a token, and how it compares to ACP, AP2 and MCP.
Schema Markup for AI Search: What It Does and Doesn't Do
Schema markup for AI search, minus the hype: which engines actually use JSON-LD, what the studies show, the types worth adding, and how to verify it arrived.
Agentic Browsers Are Here: Is Your Site Agent-Ready?
Comet, ChatGPT Atlas, and Gemini now navigate and buy on your site for users. Here's what breaks, how to make your website agent-ready, and how to check.
GPTBot: What It Crawls and How to Allow or Block It
GPTBot is OpenAI's training crawler. What it crawls, how to allow or block it in robots.txt, and why blocking GPTBot does not remove you from ChatGPT search.
llms.txt: What It Is and Whether It's Actually Worth It
llms.txt is suddenly everywhere. The honest, evidence-backed answer to what it is, what Google actually says about it, and whether your site needs one.
AI Crawlers: The List of AI Bots & How to Control Them
AI crawlers fetch your pages for ChatGPT, Claude, Perplexity, and Google. The list of every major AI bot, what each does, and how to control it in robots.txt.