GEO Toolbox · Blog
Playbooks for getting cited by AI.
Research, tactics, and honest takes on generative engine optimization, AI visibility, and the future of search.95 articles and counting.
Tools & Tracking articles
22 totalBest Free SEO Tools (2026): The Honest, Job-Based List
The best free SEO tools in 2026, by job, labeled honestly: actually-free vs freemium vs free-trial, plus the free way to check your AI-search visibility.
Perplexity Pricing 2026: Plans, Pro, Max, and Is It Worth It?
Perplexity's 2026 pricing explained: Free, Pro ($20), Max ($200), the $10 student plan, the credit system, and an honest take on whether Pro is worth it.
Grok Pricing in 2026: Plans, Free Tier, and Is It Worth It?
Grok pricing explained, current to July 2026: the free tier, SuperGrok ($10/$30), Heavy, X Premium vs standalone, API token costs, and how to use Grok.
Best Content Optimization Tools (2026): Rank and Get Cited
The best content optimization tools in 2026, tested: what each does, real pricing, who should skip it, and where they fall short on getting cited by AI.
Best Link Building Platforms (2026): The 5 Types, by Job
The best link building platforms in 2026 by type: research tools, outreach software, marketplaces, and managed PR. Who to skip, and what earns AI citations.
Gemini Pricing in 2026: Plans, API Costs, and Is It Free?
Gemini pricing for June 2026: the free tier, Google AI Plus ($4.99), Pro ($19.99), Ultra ($99.99-$199.99), and the Gemini API token cost by model.
Scrunch AI Review (2026): Features, Pricing & Alternatives
An honest Scrunch AI review: what the tool does, its 2026 pricing and Sitecore acquisition, who it's worth it for, and the best Scrunch AI alternatives.
What Is Peec AI? Features, Pricing, and Alternatives (2026)
What Peec AI does, its 2026 pricing and funding, who it's for, its real limits, and the best Peec AI alternatives, reviewed by a competing tool's makers.
How ChatGPT Cites Sources (and Why It Gets Them Wrong)
How ChatGPT cites sources: what a citation is, how it decides what to cite, why so many citations are wrong, and how to track which sources it shows you.
ChatGPT vs Perplexity: How Each Finds and Cites Sources
ChatGPT vs Perplexity, compared on what matters for visibility: how each retrieves, ranks, and cites sources, and how to get your brand into both answers.
AI Share of Voice: How to Measure Your Slice of AI Answers
AI share of voice is your slice of brand mentions in AI answers vs competitors. How to calculate it, what counts as good, and why the denominator is the catch.
What Is an AI Visibility Score (and How It's Calculated)
An AI visibility score rates how often AI engines mention your brand, 0-100. What it measures, how it's calculated, what counts as good, and why tools disagree.
AI Overview Tracker: Tools, Free Methods, and What They Miss
Track Google's AI Overviews in 2026: the metrics that matter, free methods, the best AI Overview trackers compared, plus AI Mode and the check most tools miss.
AI Rank Tracker: How to Track Your Brand Across AI Engines
An AI rank tracker monitors your brand across ChatGPT, Perplexity, Gemini, and AI Overviews. Why a single AI rank is a myth and what to track instead.
AI Visibility Audit: How to Run One (Step-by-Step Checklist)
An AI visibility audit checks whether AI engines can reach, read, and cite your site. A step-by-step process, a free checker, and how to avoid vanity scores.
How to Measure Your AI Visibility
How to measure your AI visibility: the metrics that matter, a free way to track brand mentions in ChatGPT and Perplexity, and when a paid tool is worth it.
Best Generative Engine Optimization (GEO) Tools in 2026
The best generative engine optimization (GEO) tools in 2026, grouped by what they do: AI visibility tracking, SEO add-ons, free graders, and reachability.
How to Get Cited in Google AI Overviews
How to get your pages cited in Google AI Overviews: why ranking #1 isn't enough, what Google officially says, the citability checklist, and how to measure it.